Fashion · Craft · E-commerce
From 500 followers to a global brand: building Abike Iyaileke’s social engine
When we took the page on it had 500 followers, no sales and barely any engagement. The product was extraordinary: handmade beadwork rooted in heritage. We treated the account like an asset, not a feed, and got to work.
The challenge
Translate the warmth and craftsmanship of handmade beads into a content engine that actually moves product, builds repeat customers and travels across markets — without losing the founder’s voice.
Our approach
We built a monthly rhythm anchored in three things: editorial product photography that makes each piece feel covetable, founder-led video that brings personality and craft to the front, and a posting cadence tuned to the audiences who actually buy. Every month we measure, learn, and reinvest based on what drives sales, not just likes.
The outcome
From 500 to over 20,000 followers in 2026, an international customer base that now outpaces the local one, and a steady year-on-year lift in revenue. We’re still building.
“Working with Isometry Studio completely changed our positioning. From 500 followers and no sales to over 20,000 followers and a global customer base — they didn’t just help us grow, they helped us go global.”
In the press
Follow @abikeiyaileke on InstagramGallery
A closer look.
